Handmade candlesWhat it is
Handmade candles. $42. That is the whole ad.
Picture: The handmade candles on a plain background, filling the frame. Nothing else in shot.
Shop nowEight specialists. One conversation.
One prompt.
A whole marketing team.
Describe your business in a sentence. Eight specialists work out where it runs, who sees it, what the ads say and what happens on day four - then it runs, and tells you the truth about what actually happened.
You type
It is also the only one that will tell you no. If finding a customer costs more than that customer earns you, it refuses to start and shows you the arithmetic.
vantauro.com/new
What actually happens
Five things, in the order a media buyer does them.
Not a plan you have to act on. The work, done - and each step said out loud so you know what you are approving at the end of it.
Reads your page
I read your page at lumencandles.com. It says you sell Vanilla Oak Candle, it is $42 and there is a way to buy it.
A real fetch. It finds the price, the way to buy, whether it works on a phone, how long it takes to appear - and says what is missing rather than guessing.
Checks the arithmetic
Finding one customer looks like about $26, and you keep $33 when you sell to them, so you are $7.31 ahead on each one.
Before a penny moves. If a customer costs more than the sale earns, it says so and refuses - which is the whole reason to trust the yes.
Writes the ads
"For the evenings you want back" - the bit before you reach for a candle. Show that, and the candle second.
Six different arguments, not one idea in six fonts. Headline, first line, and what to put in the picture. Ready to run this afternoon.
Judges where they land
Your page needs one thing fixing before it can take paid visitors: there is nothing on it that answers why you.
The page decides whether the money comes back. When it cannot carry the traffic, you get a plan for one that can, section by section.
Picks one campaign
Start with one thing. About $924 over 2 weeks. 32 sales at $28 each or less is the number to hold it to.
Nobody starts a whole account. One campaign, what finding out costs, and - decided before the money moves - the number that would call it a failure.
Written, not described
It hands you the ads, not advice about ads.
These four came out of the sentence at the top of this page. Headline, first line, and what to put in the picture - four different arguments, because the only way to find out which one works is to put them against each other.
For the evenings you want backThe moment someone needs it
The bit before you reach for handmade candles. Show that, and the handmade candles second.
Picture: The situation first - the room, the moment, the problem - and the handmade candles arriving into it.
Shop nowFilmed on a phone, not in a studioSomeone using it
One person, one take, using the handmade candles the way anyone would. It beats studio photography almost every time.
Picture: Vertical, handheld, natural light. Somebody actually using it.
Shop nowOne honest reviewProof
You need one real customer saying one specific thing. Not "great product" - what it did.
Picture: The review as text on screen, and the handmade candles underneath it.
Shop nowGenerated by the same code the product runs. Nothing on this page was written by hand for the website.
The technology
One assistant knows a little about everything. A desk knows a lot about one thing.
Behind the conversation sit eight modules with separate remits, each reading your figures and the decisions the ones before it made. A question about the ads wakes the desk that owns the ads. A finished brief wakes all eight.
The plan, section by section
Every line is computed from your price, your cost and your budget. The trade wording is there for anyone who wants it, and hidden for everyone who does not.
The honesty check
Software that will tell you no.
A phone case at $89 that costs $74 to make leaves you $15. Finding a buyer for it is projected at $67. Every advertising tool ever built would take that money and run the campaign.
This one refuses, shows the arithmetic that made the decision, and tells you which lever actually moves it. Push it, and it refuses again.
- A customer costs
- $67
- A sale earns
- $15
- You lose
- $52
Per sale, before a penny of advertising is spent. Planning averages, and the page shows you every one of them.
A refusal, with its working
Underneath
One core. Learning shared. One truth.
Every ad platform reports its own version of what happened, and every one of them is flattering. Underneath this there is one ledger, keyed by the person who bought - which is why the number it gives you is lower than theirs, and right.
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Core
One place the decisions are made, so every platform is judged by the same arithmetic rather than by its own dashboard.
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Agents per platform
Each watching one thing: an audience, a budget, an ad, a claim. None of them is trying to be clever about all of it at once.
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Agents in total
Across every platform you run. What one of them learns about your buyers is available to the rest the same day.
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Desks in the room
The economics, the audience, the channel, the budget, the ads, the measurement, the risk and the first fortnight.
The product
This is the software, running.
Four screens taken straight out of the application, at the size you are looking at them, including the one most products would have left out.
A campaign, while it runs
Profit first, before anything flattering. Twenty eight customers against thirty six the platforms claimed, and a campaign in loss saying so at the top of its own page.
What actually sold
Every platform claims the buyers it touched. Added together they count the same person twice. One ledger, keyed by person, shows you the gap.
Everything at once
What is running, what it has cost and what it has brought back, without opening four dashboards to assemble the answer yourself.
Your ad accounts
Meta, Google, TikTok and Taboola connect here, into your own accounts. Until one is connected the software says so on this screen and calls its own figures a simulation, which is the shot most products would have left out.
The business, the figures and the campaigns in these captures are sample data. They are what the software produces from that sample, not numbers typed into a picture.
Connects to
Your ad accounts and your shop, in one place.
The ads run in your own accounts, under your own billing. The sales come back from wherever you actually take payment, which is what lets one ledger say how many people bought rather than four platforms each claiming the same buyer.
Where the ads run
Campaigns are built and started in your account, never in ours.
- MetaFacebook and InstagramBuilt
- GoogleSearch, Shopping, YouTubeBuilt
- TikTokIn feed and SparkBuilt
- TaboolaNative placementsBuilt
- LinkedInBusiness buyersOn the list
- PinterestThings people plan to buyOn the list
- SnapchatYounger audiencesOn the list
- RedditCommunities by interestOn the list
- MicrosoftBing and partnersOn the list
- Amazon AdsPeople already shoppingOn the list
Where the sales come back
Orders, refunds and repeat buyers, keyed to the person rather than the click.
- ShopifyOrders and customersOn the list
- WooCommerceOrders and customersOn the list
- StripePayments and refundsOn the list
- SquarespaceStore and siteOn the list
- WixStore and siteOn the list
- BigCommerceOrders and customersOn the list
- EtsyMarketplace ordersOn the list
- PayPalPayments and refundsOn the list
- KlaviyoEmail and listsOn the list
- Google AnalyticsWhat visitors didOn the list
Built means the connection is written against that platform's own interface and tested. Reaching a live advertising account through any of the three also needs their review at their end, which is their timetable and not ours. On the list means exactly that. We would rather show you the roadmap as a roadmap than let you find out after signing up.
The alternatives
You already have two options. Here is the third.
Before anything runs
- On your own
- You guess whether it can work.
- With an agency
- A discovery call, then a proposal in a week.
- With Vantauro
- The arithmetic is checked in the conversation, and it refuses if it loses money.
The ads
- On your own
- You write them, or you do not, and boost a post instead.
- With an agency
- A creative round, then revisions.
- With Vantauro
- Written in the same minute, as different arguments rather than one idea repeated.
The page they land on
- On your own
- Nobody looks at it.
- With an agency
- Out of scope, usually.
- With Vantauro
- Read and judged before launch, with a plan for a better one when it cannot carry the traffic.
Day to day
- On your own
- You check when you remember, and change something when it feels wrong.
- With an agency
- A weekly call and a monthly report.
- With Vantauro
- Watched continuously, every change written down with the reason for it.
What sold
- On your own
- Whatever the platforms claim, added together.
- With an agency
- Whatever the platforms claim, in a slide.
- With Vantauro
- One ledger keyed by the buyer, so the same person is not counted twice.
What it costs
- On your own
- Your evenings.
- With an agency
- A retainer before a penny reaches an ad.
- With Vantauro
- From $20 a month, or 2% of what you spend.
Before you ask
The questions people actually have.
- What if it says my idea will not work?
- Then it says so, before you have spent anything, with the arithmetic on screen and what would have to change. That is the point of it. A month of budget saved is worth more than a month of software, and a product that only ever agreed with you would be worth nothing.
- Does it actually spend my money?
- Not without you. Campaigns are built ready to run and started when you approve them, in your own ad accounts. Every change it makes afterwards - a budget moved, an ad stopped - is written down with the reason at the time it happened.
- I have never bought an ad. Is this for me?
- Yes, and specifically. Nothing in it asks you to know what a lookalike audience is, because the software knows and you do not need to. You describe what you sell in a sentence; it asks about anything it still needs in plain words.
- What if I do not have a website?
- It will tell you what the page needs to say, section by section, in the order someone reads it. Building it is not something we do yet - you would need an address, hosting and somewhere to take payment - and we will say that rather than sell you a page that does not arrive.
- How is this different from asking a chatbot for ad ideas?
- A chatbot writes ads. This checks whether the campaign can make money before it writes any, reads the page they will point at, watches what happens afterwards, and counts what really sold rather than what each platform claims.
- Whose numbers are these?
- Everything before launch is a planning average from published benchmarks, and every screen that shows one says so. Everything after launch is what actually happened in your account, deduplicated so the same buyer is not counted by three platforms at once.
Which one are you?
Small and medium business
You sell something. You have never bought an ad.
Describe it in a sentence and get a checked, running campaign with a plan you can actually read. No jargon, no dashboard to learn, and it will tell you if the numbers do not work.
- One conversation, start to running
- Refuses to spend money that loses money
- A weekly report in plain sentences
Agencies and enterprise
You hold hundreds of accounts and cannot look at all of them.
Every client workspace on one screen, an anomaly caught across accounts before the client calls, and one action applied to fifty campaigns at once. Separate sign-in, separate dashboard.
- 300+ client workspaces, consolidated
- Bulk actions across accounts
- Anomalies surfaced before anyone asks
Tell it what you sell.
One sentence is enough to find out whether advertising is worth it for you. If it is not, it will say so before you have spent anything.